The Object of Rotary is to encourage and foster the ideal of
service as a basis of worthy enterprise and, in particular, to encourage and
foster:
FIRST. The
development of acquaintance as an opportunity for service;
SECOND. High
ethical standards in business and professions, the recognition of the
worthiness of all useful occupations, and the dignifying of each Rotarian's
occupation as an opportunity to serve society;
THIRD. The
application of the ideal of service in each Rotarian's personal, business and
community life;
FOURTH. The
advancement of international understanding, goodwill, and peace through a
world fellowship of business and professional persons united in the ideal of
service.